Marketing

Marketing bridges the gap between a society’s material requirements and its economic patterns of response. SCMHRD’s approach is parallel to the recent shift from product focus to customer focus in marketing arena simply because our students are familiarized with the latest market trends and real business models through workshops, corporate case studies and guest lectures by industry experts, enabling them to provide solutions at par with organizations’ needs.

Finance

From accounting based to economy-based finance, this course is designed to provide a strong foundation in applied finance required in today’s competitive financial world. It focuses on the development of quantitative and analytical skills and provides in-depth learning in the areas of financial decision-making, investment structuring, pricing and risk management of financial instruments.

Human Resource

With the focus of Human Resource Management shifting to a strategic orientation with an emphasis on the survival and growth of the business, the new Human Resource Professional is a consultant for the utilization, engagement and strategic positioning of human talent, to meet the business needs of the present as well as the future. The programme enables students to integrate core business competencies with interpersonal skills crucial to managing people.

Operations

Indian Economy is now poised for another dose of liberalization. After insurance, the retail business will also be thrown open to overseas companies. Thus supply chain optimization can make a difference. With hardly any scope of product differentiation, organization will compete on the basis of their supply chain management and optimization competency. To meet this growing need, this course explores new research potentials and provides the students with a technology based learning approach to efficiently manage the important verticals of industries – manufacturing, supply chain & logistics.

Strategy, Innovation & Entrepreneurship

Today the key for any successful business is to be able to quickly respond to trends in competition and technology while not losing sight of the strategic objectives. The purpose of this course is to impart knowledge to the students by way of presenting, analyzing and discussing the different facets of business strategy formulation, implementation and effective strategic evaluation processes referring to real time business scenarios and situations. The course covers a variety of business strategy subjects concerned with firm positioning in the context of different markets, industries and locations. The case study and Capstone simulation pedagogy process adopted in the teaching of the course help students to understand how to create objectives and goals for the organization and identify organizational structures that fit the required strategies. Other topics on innovation enables students to understand the nuances of new product development, planning and evaluation of innovation initiatives, and management of innovation across organizational boundaries. The courses on Entrepreneurship provide in-depth insights on how to identify entrepreneurial ideas and opportunities, creating a business plan, securing financial backing and coordinating business growth of startups and new ventures.