Strategy, Innovation & Entrepreneurship
Today the key for any successful business is to be able to quickly respond to trends in competition and technology while not losing sight of the strategic objectives. The purpose of this course is to impart knowledge to the students by way of presenting, analyzing and discussing the different facets of business strategy formulation, implementation and effective strategic evaluation processes referring to real time business scenarios and situations. The course covers a variety of business strategy subjects concerned with firm positioning in the context of different markets, industries and locations. The case study and Capstone simulation pedagogy process adopted in the teaching of the course help students to understand how to create objectives and goals for the organization and identify organizational structures that fit the required strategies. Other topics on innovation enables students to understand the nuances of new product development, planning and evaluation of innovation initiatives, and management of innovation across organizational boundaries. The courses on Entrepreneurship provide in-depth insights on how to identify entrepreneurial ideas and opportunities, creating a business plan, securing financial backing and coordinating business growth of startups and new ventures.