Guest 4 : Mr. Harshavardhan Chauhaan– VP, Chief Marketing & Omnichannel Officer Spencer’s Retail
Topic : Customer Centric Business Models: Putting the customer first
The session centered around the theme of “Customer Centric Business Models: Putting the customer first.” Key takeaways included insights into the evolving marketing paradigms, emphasizing the importance of Consumer Value Proposition (CVP), Value Creation (VC), and Willingness to Pay (WTP). The discussion also explored market intricacies through concepts such as Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Share of Market (SOM). Attendees were intrigued by the shift from AIDA to AICEP in marketing communication, highlighting emotional resonance and credibility. Furthermore, the session provided a glimpse into the future of marketing with The Hype Cycle of the Future of Marketing and promising use cases.
We extend our heartfelt gratitude to all the dignitaries for imparting their profound insights, sharing their invaluable expertise and inspiring our pursuit of knowledge and excellence.