The Centre aims to develop marketing professionals by facilitating and enhancing student learning and in-depth knowledge in the Marketing Discipline. Students are exposed to the latest marketing trends and business models through workshops and guest lectures by industry experts, and are enabled to apply knowledge to real-life practices, through the extensive use of corporate case studies.

	Objective of the Course
	Academic Initiatives
	Management Development Programmes
	Faculty

Objective of the Course

	Facilitate and enhance student learning and in-depth knowledge in Sales and Marketing discipline
	Application of the knowledge in real life corporate cases.
	Expose the students to the latest marketing practices and business models through workshops and guest lectures by industry experts
	Involve students in live projects in Sales and Marketing.
	Build intellectual capital and knowledge base by publishing cutting-edge Marketing research papers in reputed Indian and international journals.
	Academic tie-ups with leading companies in introducing customized course electives in Marketing curriculum.
	Conduct management development programmes in collaboration with Confederation of Indian Industries (CII) and other reputed industry associations.
	To inculcate in the students the qualities of humanity, dynamism, innovation, integrity and professionalism.

Academic Initiatives

Research Papers

	Collective bargaining process in India
	Managerial remuneration – a critical analysis
	Venture capital entrepreneurial perspective
	WTO and environmental impact

Management Development Programmes

	Consultancy in Market Research, Competitor Analysis
	Customer Relationship Management